eCash Brand

eCash
Introduction
Introduction
Introduction

We’ve created this guide to help you use some of our core brand elements and our logo. Definitely check it out before you get started.

eCash Logo
eCash Logo
eCash Logo

Our logo identifies, expresses, and distinguishes us. It’s one of the first things people see and one of the first things people remember when they think about us. It’s what enables us to stand out from the rest.

When we introduced the new logo, we wanted to make sure it accurately represents the essence of eCash, showing the world our boldness and dynamism.

The letters “e” & “c” are among the most recognizable symbols in the world. Combined with the block and hexagon elements, we created a logo that is instantly recognizable in a way that identifies the project like never before.

eCash

eCash Logo Construction
eCash Logo Construction
eCash Logo Construction

The eCash logo should always be afforded a predetermined area of breathing space, referred to as clear space. This ensures that the identity maintains its hierarchy and is not overwhelmed by other visual elements.

eCash logo
eCash logo

eCash Logo Assets
eCash Logo Assets
eCash Logo Assets

There are several variations of the logo: primary, secondary, and icon.

Primary Horizontal
Primary Vertical
Secondary Horizontal
Secondary Vertical
Square Icon
Icon
Round Icon

eCash Brand Colors
eCash Brand Colors
eCash Brand Colors

PRIMARY COLORS

The primary colors are the major identity color which will be most use in different situation. They are to be used across all communications and applications, including as background colors and body copy.

#001137R:0 G:17 B:55C:100 M:68 Y:67 K:90
#273498R:39 G:52 B:152C:100 M:94 Y:1 K:0
#0074C2R:0 G:116 B:194C:86 M:51 Y:0 K:0
#00ABE7R:0 G:171 B:231C:71 M:14 Y:0 K:0

SECONDARY COLORS

The secondary colors are used to support the primary color, usually as either a subtle backdrop or to immediately attract the eye.

#CD0BC3R:205 G:11 B:195C:33 M:89 Y:0 K:0
#FF21D0R:255 G:33 B:208C:14 M:84 Y:0 K:0
#231F20R:35 G:31 B:32C:70 M:67 Y:64 K:74
#FFFFFFR:255 G:255 B:255C:0 M:0 Y:0 K:0

eCash Official Fonts
eCash Official Fonts
eCash Official Fonts

For logotype, subtitle and heading materials, the primary font Montserrat should be used. For the logotype please set the tracking to 50.

Montserrat

For paragraph and other text elements, the secondary font Poppins should be used.

Poppins

For more information, please download the VISUAL IDENTITY GUIDELINE. Alternatively, you can reach out to [email protected] if you have any questions.